Grow Your Business With a Podcast – Part 2

In this episode I’m diving into the process of starting a podcast with Kristin Quiroz Bayona, podcast expert, and creator of The Podcast Accelerator, a step-by-step course designed to fast track your podcast launch in just 30 days!

Check out Part 1 of this series, Boost Your Business With a Podcast

Grow Your Business With a Podcast – Part 2 Listen to the Episode Meet Kristin Episode Transcript

Listen to the Episode

Here’s what we’re covering in the episode:

Why business owners are flocking to podcasting (hint: it’s a client-magnet)

How you can save HOURS each week by repurposing your episodes to create all of your marketing content – from social media to subscriber newsletters!

The pitfalls many podcasters when getting started (and how you can totally avoid them)

I’ll also share how I used Kristin’s strategies in The Podcast Accelerator in my own business and doubled my client list.

I turned to podcasting as a way to avoid blogging (anyone else hate writing??) and once I’d launched the podcast had me booked solid with new clients!

If you’re considering adding podcasting to your marketing strategy but have been confused or overwhelmed by the process, check out this episode!

Meet Kristin

Double podcast host Kristin Quiroz Bayona is on a mission to help women and women of color amplify their voices and businesses.

On her show, Podcast and Amplify, Kristin shares tips for creating a podcast that will help grow your online business and interviews successful entrepreneurs for their best business advice.

Episode Transcript

Welcome everyone. I am here with Kristin Quiroz-Bayona, who is a podcasting expert who teaches business owners strategies and action steps for creating a highly engaged podcast in order to turn listeners into customers.

She hosts two of her own podcasts, Explorer In You, which is her first podcast about travel, and then her second podcast is called Podcasts and Amplify, where she shares podcasting tips and business growth strategies.

She’s the creator of the Podcast Accelerator, a course designed specifically for business owners who want to start taking advantage of the fastest growing marketing tool to help them attract and connect with potential clients in a simplified way with step-by-step instructions to get them from lost to launched in under 30 days.

Welcome Kristin. Kristin Quiroz-Bayona: Thanks Laurie. Thanks for having me.

I am super excited because you have been such a huge help for me. I used a lot of your strategies when I started my podcasts, both of them. So I know you have a lot of great information and tips to share with my audience. So we’re going to dive right in.

What I like to do first with my guests is have them kind of give us their origin story or the backstory of what brought them to this point. So let’s talk about your podcasting backstory.

Kristin Quiroz-Bayona: So I started my first podcast in the summer of 2020. We were in the middle of like a pandemic, as everyone knows. And then also in the middle of this huge social justice movement, which I think is still continuing and hopefully will continue to create some big changes.

So I realized two things. One was that nothing’s guaranteed through the pandemic. It’s like things that you took for granted or assumed would always be the same.

It’s not necessarily the case. So why not jump in and start something that I really had been wanting to do and putting off because I didn’t feel like it was in my wheelhouse. I didn’t feel comfortable.

And then part of the mission behind my show was to be intentional about who I brought onto my show. It’s a travel podcast and I really wanted to see more diversity and more different perspectives shared in that space. So those two kind of big events combined really helped inform like what became my first show.

And so it’s a travel podcast and I just invite on all kinds of different people to talk about travel and it really became like my passion project and I’ve been doing it fo