Show Notes
In this episode of The Morning Marketer we sit down with Viv Conway, co-founder of Girls Get Off, one of New Zealand's most recognisable and talked about e-commerce brands.
Viv's journey started with a socially distanced gin on a driveway during Covid and turned into a million dollar business with a community of 250K loyal followers. She shares how she built every bit of it without a single paid ad, navigating platform bans, government restrictions and a bank that refused to open their account.
Using organic content, influencer strategy and email as her core growth tools, Viv built a brand that cuts through in one of the most restricted industries on social media. She works with her business partner Joe to keep Girls Get Off at the forefront of normalising conversations around pleasure in New Zealand and beyond.
In this conversation, Viv shares why getting blocked from advertising on day three was the best thing that ever happened to them, how a bank rejection turned into five news articles, and what building a 250K community actually looks like when the algorithm is working against you.
Viv gives an honest and entertaining look at what it really takes to build a brand people talk about and proves that constraints are not the end of the strategy. Sometimes they are the strategy.
WHERE TO FIND VIV: Girls Get Off Instagram: https://www.instagram.com/girlsgetoff/ Girls Get Off Website: https://girlsgetoff.com/ Instagram: https://www.instagram.com/vivconway_/ LinkedIn: https://au.linkedin.com/in/viv-conway
FOLLOW ME: Instagram: https://www.instagram.com/roiinmarketing/ YouTube: https://www.youtube.com/@roimatawilkey Book A Free Call To Discuss Your Marketing: https://www.burstdigital.co.nz/
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