NZ Innovation & Export Podcast

Luke Sinclair - FTN Motion | From Garage-Built Bike To NZ's Only Motorcycle Manufacturer | Ep 12

NZ Innovation & Export Podcast

Show Notes

How FTN Motion Built New Zealand’s Electric Motorcycle Brand Manufacturer for Export From a BMX frame with batteries strapped on, to 160 pre-orders, cost reduction, production challenges, customer feedback, test ride events and early export traction. In this episode, Luke Sinclair from FTN Motion shares how a garage-built electric bike became New Zealand’s only motorcycle manufacturing business in the retail space. Luke unpacks the real work behind building a hardware startup from New Zealand. It is a candid look at innovation, manufacturing, pricing, product-market fit and why FTN Motion thinks in cities, not countries.

Timestamps: 0:00 Introduction 1:04 What FTN Motion Builds 3:48 The Streetdog Name 5:22 From Engineering Friends to Startup Founders 7:49 The First Prototype 10:26 Building During Lockdown 12:13 Getting Road Legal 14:28 Learning Business the Hard Way 16:06 Manufacturing and Scaling Lessons 18:02 Raising Funding 20:08 The Pre-Order Breakthrough 23:01 Keeping Customers On Side 26:08 Why Wellington Was the First Test Market 29:07 Moving to Hamilton 33:48 Cost Reduction and Pricing 37:13 Sales Growth After the Price Drop 39:22 Test Ride Marketing 41:01 Exporting to Australia and Beyond 42:37 Cities, Not Countries 44:47 The Export Vision 46:30 How to Find FTN Motion

Follow FTN Motion here: Facebook - https://www.facebook.com/ftnmotion Instagram - https://www.instagram.com/ftn_motion YouTube - https://www.youtube.com/@ftnmotion Website - https://www.ftnmotion.com

This Podcast is brought to you by Duoplus – The Digital Marketing Agency for businesses focused on growth. Find out more here: https://www.duoplus.nz

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