Show Notes
Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour. For our first episode, we're taking on the FIFA World Cup. As the tournament gets underway, we explore what it could mean for retailers, from shifts in demand and conversion rates to marketing strategies and consumer behaviour. In this episode:
The products and categories most likely to benefit from the World Cup What previous tournaments can tell us about retail performance this year Whether Andy cries during football matches A retailer question on the best time to send marketing emails during the tournament An unexpected discussion about the Pepto-Bismol advert How brands can tap into the World Cup conversation without official sponsorship A Michael Jackson singalong you definitely weren't expecting What to do if you'd rather avoid the football altogether
Whether you're a football fanatic, a reluctant viewer, or simply interested in the impact of major events on retail, this episode has something for you. Subscribe now to catch future episodes and send your questions to [email protected] for a chance to feature in an upcoming show.
More from IMRG Takes On...
Welcome to IMRG Takes On, a podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour. From serious conversations about AI governance and growth to a pink tote bag that Andy takes to Screwfix, this episode covers the full range of expo life. With special guests joining live from eCommerce Expo, Andy and Tom explore why retailers are feeling excited, how consumer purchasing behaviour is changing, and whether expos can be less awkward. The conversation then turns to Team IMRG’s competition to predict the eCommerce Awards winners, before reflecting on some of the world’s more unusual conferences. This episode covers:
Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour. In true A Christmas Carol style, we’ve had the past and imagined the future, but now it’s time to take on the present. Andy and Tom look at what’s happening in eCommerce right now: how the market is performing after the hottest summer ever, why Tom avoids the high street, and why eCom is pulled into every economic wobble. From Vinted’s challenge to clothing retailers and beauty’s strong performance, to premium prices, political scandals and whether Andy is a premium guy, this episode asks where the substance is, and when a ticket, pint or pair of trousers simply becomes too expensive.
Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour.
Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour.
Welcome to IMRG Takes On, the new podcast from IMRG, where eCommerce market expert Andy Mulcahy and the veritable Tom Jacobs take on the trends, challenges and events shaping retail and eCommerce – all with a healthy dose of humour.