Summary
Marketers are increasingly voicing concerns about "bull spend," a term used to describe advertising budgets allocated to metrics that appear impressive until scrutinized by financial officers. This phenomenon is highlighted in discussions about the effectiveness of marketing strategies, particularly on platforms like LinkedIn, which offers targeted advertising options based on company and job title.
Effective email communication is also a focal point, drawing parallels between military precision and corporate correspondence. Key strategies include crafting clear subject lines that convey the purpose of the email, leading with a "Bottom Line Up Front" (BLUF) approach to summarize essential information, and maintaining brevity to enhance clarity. By adopting these practices, professionals can improve response rates and reduce inbox clutter, ultimately fostering more efficient communication within organizations.
Show Notes
How to Write Email with Military PrecisionUploaded 27-02-2328 Feb 2023---Here are three tips on writing crisper and cleaner emails that elicit quicker and higher-quality responses from colleagues and clients. 00:00 In the military, a poorly formatted email may be the difference between mission accomplished and mission failure.00:38 Tip 1: Write subject lines with keywords.01:37 Tip 2: Lead with the Bottom Line Up Front (BLUF)02:45 Tip 3: Be economical.Based on the HBR/Ascend article by Kabir Sehgal: https://hbr.org/2016/11/how-to-write-email-with-military-precisionThis video is co-produced with @Emeritus. You can find more co-productions from HBR and Emeritus on the Emeritus app: https://emrt.us/HarvardBusinessReviewFollow HBR:https://hbr.org/https://www.linkedin.com/company/harvard-business-review/https://www.facebook.com/HBR/https://twitter.com/HarvardBizhttps://www.instagram.com/harvard_business_reviewSign up for Newsletters: https://hbr.org/email-newsletters#HarvardBusinessReview #Explainer #Email #Military #Precision Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices
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Eurasia Group’s Ian Bremmer: Biggest Threat to World Is Rogue Actors – From Putin to MuskUploaded 19-01-2319 Jan 2023---When we think about people with incredible control over their institutions and no checks and balances, we often think of classic rogue actors like Russia’s Vladimir Putin. But Ian Bremmer, founder and president of global risk research consultancy Eurasia Group, would also include business leaders like Mark Zuckerberg and Elon Musk. They’re not dictators of countries, but they do control, truly control, immensely powerful global platforms that operate with some level of sovereignty outside the power purview of governments. “And I think that the disruptive implications of that for good and for bad are also unprecedented.”This interview part of a series called “The New World of Work,” which explores how top-tier executives see the future and how their companies are trying to set themselves up for success. Each week, Adi will interview a leader on LinkedIn Live — and then share an inside look at those conversations and solicit questions for future discussions in a newsletter just for HBR subscribers. If you’re a subscriber, you can sign up for the newsletter here: https://hbr.org/my-library/preferences?movetile=newworldofwork.Follow us:https://hbr.org/https://www.linkedin.com/company/harvard-business-review/https://www.facebook.com/HBR/https://twitter.com/HarvardBizhttps://www.instagram.com/harvard_business_reviewSign up for Newsletters: https://hbr.org/email-newsletters#HarvardBusinessReview #NewWorldofWork #IanBremmer #EurasiaGroup #Davos #Economics #DisruptionCopyright © 2023 Harvard Business School Publishing. All rights reserved. Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices