How This Manager Sold Out Tours Without Venues and Develops Artists, Songwriters and Producers
The New Music Business with Ari HerstandShow Notes
This week on the New Music Business podcast, Ari sits down with Joseph Pepin, artist manager, producer manager, and founder of a boutique management company that has helped artists like GoldFord build massive audiences while remaining independent. Joseph has spent nearly two decades in the music industry, working across artist management, producer and songwriter representation, touring, marketing, and fan development. His roster includes artists, producers, and songwriters spanning multiple genres, and he's become known for his innovative approach to audience building, fan data collection, and sustainable artist growth.
Follow Joseph Pepin: https://pepin.works/ Instagram: https://www.instagram.com/joe_pepin
Check out Ari’s Take: https://aristake.com
00:06:14 - Intro & How Goldford Broke Through 00:08:56 - Why Most Artists Fail to Keep Their Viral Fans 00:12:28 - Understanding the Marketing Funnel for Musicians 00:16:09 - Social Media Strategy: Hooks vs. Deep Content 00:19:25 - Building a Fanbase Without Chasing Trends 00:39:42 - The B-Side Touring Model vs. Ticketmaster 00:43:09 - Why Artists Need Emails, Phone Numbers & Fan Data 00:47:20 - Goldford’s Viral Growth Strategy Revealed 00:58:57 - Songwriting Camps, Producers & Building Opportunities 01:06:18 - What It Means to Make It in the New Music Business
Edited and mixed by Ruben Zarate Music by Brassroots District Produced by the team at Ari’s Take
Order the THIRD EDITION of How to Make It in the New Music Business: https://book.aristake.com
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