20: Success Story – How This Health Coach Got 4 New Clients Using the F.O.C.U.S. Method

Starting your health coaching business can feel overwhelming, especially when you’re struggling to get new coaching clients. In this week’s podcast episode, I’m talking with board-certified health and wellness coach Annette Smotherman, who recently gave her business a reset using my 5-Step FOCUS method.

[RELATED: Using my signature 5 Step F.O.C.U.S. Method to Get Your First Clients]

Annette shares openly about what wasn’t working in her client search, how she overcame the fear of hearing “no,” and the exact steps she followed to sign 4 new paying clients.

If you’ve ever felt stuck, spinning your wheels, or unsure where to start, Annette’s story will give you both inspiration and a practical roadmap you can follow.

Hit play to hear how the FOCUS method can help you build momentum, land your first clients, and collect testimonials that keep your business growing!

According to HubSpot, 90% of consumers read reviews before making a purchase decision, and 88% trust those reviews almost as much as personal recommendations.

What’s ahead… Episode Summary: This Health Coach Got 4 New Coaching Clients Using the F.O.C.U.S. Method Frequently Asked Questions Episode Transcript

Episode Summary: This Health Coach Got 4 New Coaching Clients Using the F.O.C.U.S. Method

Annette opens up about the struggles she faced with traditional marketing tactics like running challenges, paying for ads, and trying to build a group program without an established audience. She explains why those strategies left her drained and what changed when she decided to simplify and follow a clear step-by-step system.

You’ll hear how:

Shifting from “I need clients” to “Who do I know that might need help? or know someone that might need my help?” made client outreach feel easier

Collecting “No’s” helped her break through the fear of rejection and build confidence

Offering a short 30-day jumpstart program gave her clarity, quick wins, and real testimonials

The FOCUS method helped her stop overthinking and start taking consistent action

She walked away with not only new clients, but also valuable testimonials to use in her marketing going forward

If you’re a health coach who feels stuck or overwhelmed, Annette’s story proves that you don’t need a big audience, expensive ads, or complicated funnels to start building a profitable business.

Frequently Asked Questions

Q: What is the FOCUS method? The FOCUS method is my 5-step system for helping new coaches get their first paying clients. It walks you through setting up your foundation, creating a simple offer, collecting no’s, underpromising and overdelivering, and using social proof to grow.

Q: How many clients did Annette get using the FOCUS method? Annette signed 4 new clients by following the steps in the F.O.C.U.S. method, even after feeling stuck and burned out by other marketing strategies.

Q: Do I need a big audience to get clients with this method? No! One of the biggest advantages of the FOCUS method is that you can start with your existing personal network. Annette got her first clients without ads, funnels, or a huge email list.

Q: How is this method different from running a challenge or paid ads? Challenges and ads can work, but they’re often time-consuming, expensive, and overwhelming when you’re just starting out. The FOCUS method is simple, clear, and designed to help you take action quickly.

Q: Can I use the FOCUS method if I already have clients? Yes! Even if you’ve signed clients before, this method is a powerful reset any time you want to boost momentum, bring in new testimonials, or fill a few spots quickly.

Episode Transcript

Laurie: Welcome everyone! In this episode, I am sitting down with Annette Smotherman, who is a board-certified health and wellness coach who recently used the FOCUS method to jumpstart her business to kind of give it a reset and get things moving again. I hope this episode is really helpful for you and inspiring and if you’re interested in the FOCUS method y