Using my signature 5 Step F.O.C.U.S. Method to Get Your First Clients

Today I’m walking you through the 5-step method I used to get my first clients and it’s the exact process I now teach my own clients who are just getting started. If you’ve been wondering how to stop spinning your wheels and finally get your first clients, this method will give you a clear and simple path forward.

The 5-step method is called F.O.C.U.S., and it’s perfect to help you get your first clients or to help you get MORE clients if you’re already a seasoned coach.

When I first started my coaching business, I wasted way too much time doing things that didn’t actually bring in clients. I obsessed over logos, played around with websites, and tinkered with business cards.

The truth is, none of that got me paid.

What finally worked was a simple five-step method that got me my very first paying clients and later became the framework I now teach to new coaches who are just getting started.

I call it the F.O.C.U.S. Method. It’s designed to cut through the noise, get your business off the ground, and help you build real momentum. These are the exact steps I used to make my first $1,000 in coaching, and they still work every time I feel like I need to quickly grow my client roster.

If you’re tired of spinning your wheels and want a straightforward way to get your first clients, let’s walk through F.O.C.U.S. together.

What’s inside… Before You Get Your First ClientsStep 1: FOUNDATION Step 2: OFFER Step 3: COLLECT NO’s Step 4: UNDERPROMISE, OVERDELIVER Step 5: SOCIAL PROOF

Why the F.O.C.U.S. Method Works to Get Your First Clients Success Stories: Coaches Who Used the F.O.C.U.S. Method FAQ: Using the FOCUS Method for Getting Your First Clients Episode Transcript

It’s perfect for getting your first clients or any time you need to quickly grow your paying client roster!

The 5-step method is called F.O.C.U.S. and it looks like this:

Before You Get Your First Clients

Make sure that you are officially set up to operate as a business, legally and financially. (**Please note: This is not legal of financial advice because I’m not a lawyer or an accountant)

Step 1: FOUNDATION

Make sure that you are officially set up to operate as a business, legally and financially. (**Please note: This is not legal of financial advice because I’m not a lawyer or an accountant)

What this step includes is making sure that in the eyes of your city, county, state, etc that you are legally authorized to be in business. Where I am, this requires a business license from the county which involves filling out an application and submitting it with a yearly fee.

To get this license, it means your business has an official business name.

RELATED: 5 Things You Need to Know Before You Name Your Health Coaching Business

Choose a name that is clear about what you do. Something like: “<Your Last Name> Wellness/Fitness/Health” is clear and to the point. You are the coach, what you provide is help with health, wellness, and or fitness.

BOOM, DONE.

Legal note: You may choose to create an LLC before you take on any clients. I didn’t, I waited until I was further along in the process because an LLC is not a requirement to be in business.

I operated as a sole proprietor at first and got a Tax ID from the IRS.

Financially, you want to make sure you are keeping your business finances separate from your personal finances with a separate bank account and later on a separate business credit card for future expenditures. You’ll need your EIN from the IRS for this business account, which you can get online.

You’ll also want a way to track your business expenses as you go, trust me, you will thank yourself at tax time for keeping it organized from day 1! You can use something basic like a Google sheet or excel spreadsheet.

You’ll need to set up a way to take payment that is separate from your personal Paypal or Venmo account if you have one. I use Stripe and have been very happy with it.

Now before you take any payment from clients you’ll want to make sure you