The Walk Around

S4E02 - Jonathan Smoke’s 2025 Industry Predictions

The Walk Around

Show Notes

Jonathan Smoke may have a positive outlook for the automotive industry in 2025, but what rate does he find toughest to predict? The Chief Economist at Cox Automotive stopped by our booth at NADA to share his thoughts and data behind buyer satisfaction, digital retail tools and why an adoption gap persists with dealers. He also discusses what the electric vehicle market share could look like this year. Plus, don’t miss the song DJ Smoke is designating for the auto market industry as a whole and one specifically just for dealers (they’re reflecting a happy vibe!).

"I’ve been in multiple forums since I got here [NADA] and talked to some very senior principle [and] top people at dealership groups and the number one feedback I’ve gotten is ‘you’re not optimistic enough.” - Jonathan Smoke

For more about Jonathan, visit his LinkedIn.

Liked this episode? Find our full episode library here.

More from The Walk Around

Apr 1, 2026

Jonathan Banks, VP of Product Retailing for JD Power’s Retailing Portfolio, breaks down macro trends across the industry, used-car profit strategies, and how dealer principals can optimize performance in the next 12–18 months.

Mar 27, 2026

Eve Knudtsen, President of Knudtsen Auto Group, is a third-generation dealer leading three stores across the Pacific Northwest. She shares insights on leadership, technology, culture and her experience as a woman in automotive.

Mar 20, 2026

Tyson Jominy, SVP OEM Solutions at JD Power, discusses affordability pressures, interest rates, lease returns, and why stable demand and mid-cycle conditions will shape dealer planning for the 2026 auto market.

Mar 13, 2026

Christian Crain, VP of Crain Automotive Holdings, discusses leading a 23-store dealer group, their focus on seamless operations and how they are addressing the affordability challenges their guests are facing now.

Mar 11, 2026

John Fitzpatrick, President & CEO of Force Marketing, joins the podcast to share insights on marketing trends in 2026, the future of AI and technology, customer engagement opportunities and strategies for dealership growth.

See all episodes →