The Irresistible Listing Package That Vendors Can't Say No To w Brendan Bartic
Real Growth: For Real Estate AgentsShow Notes
Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings
Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download
Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call
Why you need the Level Up Listing Toolkit: Most agents are sitting on future listings without realising it. Buyer enquiries aren't just "buyers" - a portion of them are local homeowners who will likely sell within the next 12 months. This toolkit shows you how to spot them, and nurture them so you can build your pipeline & win more listings
What you get: → A simple way to identify hidden homeowners inside your buyer enquiry data → The nurture plan to stay "top of mind" without sounding salesy → A clear conversion path from enquiry → conversation → appraisal → listing
Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download
Why you need the Marketing Roadmap call: Because "doing more" isn't the problem - doing the right activities in the right order is.
The 'Marketing Roadmap' will give you a clear, customised plan, so you know exactly what to do to create more appraisals, win more listings & grow your business.
Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call
What You'll Learn In This Episode (w Brendan Bartic) → Why 7% of agents control 98% of the listings and how to join them → Why you're not the product (and what you're actually selling) → The four components of a listing package vendors can't refuse → The bonuses and guarantees top agents use to charge more → The listing landing page that generates leads while you sleep → The golden letter method and the honest way to run it → How to run a client appreciation event a sponsor pays for → Using AI so the "smartest brain on earth" sets the vendor's price
Chapters: 01:44 The lie agents are told about listings 02:44 You're not the product - your services are 05:21 Why 7% of agents do 98% of the listings 06:00 Buyer's work vs listing work: the $1,400 hour 07:41 The irresistible listing package 10:11 The four components of a winning package 12:15 Bonuses and guarantees that let you charge more 15:49 The listing landing page (not a website) 16:59 The two things every landing page needs 20:16 Niche landing pages for niche vendors 22:10 Value, value, value: the dating analogy 25:52 The golden letter method 28:08 The listing appointment conversion 30:22 Golden letter metrics: 100 letters, 1 listing 32:50 The honest way to run the golden letter 35:40 Using property data to target sellers 38:29 The learning gap between top and average agents 41:23 Client appreciation events on a budget 45:06 Getting a sponsor to pay for your event 52:20 How to actually use AI as an agent 54:44 Using AI to set the vendor's price 57:40 Specialise or get replaced 59:51 The one thing: focus on your offer
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