How 86% of His Business Comes From Past Clients w Darrel Paterson
Real Growth: For Real Estate AgentsShow Notes
86% of his business comes from people he's already sold to - here's the exact system behind it!
Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings
Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download
Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call
What You'll Learn In This Episode (w Darrel Paterson) Why Darrel spends 80% of his marketing budget on past clients The settlement gift box that 84% of clients choose to pay forward The open home question that turns a browser into an appraisal The one daily question that built his consistency How he answers "how's the market?" with real numbers
Chapters 01:16 Why "prospecting" is the wrong word 03:40 The conversation that builds a database 05:13 You're a professional trust builder 06:39 Build a database that's fit, not fat 08:54 How Darrel stays consistent through the no's 09:44 The only way you make money in real estate 10:20 "What am I doing today to get an appraisal?" 11:55 Busy vs productively busy 12:35 Work today, get paid in three months 14:54 The army background behind the systems 15:41 Becoming an attraction agent 17:25 Staying in control of the conversation 20:57 Flipping the marketing model: 80% on past clients 22:48 The gift sequence, week one to year eight 28:53 How the electronic voucher system works 30:51 Why agents hear a good idea and never act 32:47 Be present: the fire you don't notice 36:51 Know your numbers or don't call yourself an expert 41:36 MEDS: the daily routine that fills your cup 43:10 The one thing: nurture your database
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Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings
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