Show Notes
Why most agents only understand half of what an auction achieves!
Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings
Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download
Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call
What You'll Learn In This Episode (w David Palfreyman) Why auction is price discovery, not just a competition engine The exact buyer question that gets a real number without misleading anyone Why your "accurate" appraisal can only ever describe the past How one $1.9M outlier sale damaged the next campaigns nearby The legal reason you can't guide a buyer on price
Chapters 04:55 What Agents Get Wrong After The Listing 06:21 Price Discovery Not Competition 12:02 Where Would You Love To Buy It 17:47 The Fiduciary Conflict 21:39 The 1.9M Outlier 30:59 Real Estate Is A Roller Coaster
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Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings
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