How Australia's #1 Harcourts Agent Builds a $3M GCI Business w Pat Ivey
Real Growth: For Real Estate AgentsShow Notes
The number one ranked Harcourts agent across Australia reinvests up to $600,000 of his GCI back into marketing every year and explains exactly where he spends it!
Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings
Download your free Level Up Listing Toolkit here: https://bit.ly/listing-toolkit-download
Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call
What You'll Learn In This Episode (w Pat Ivey) Why Pat reinvests 10-20% of his GCI into outbound marketing every single year The three fundamentals every long-term real estate business is built on The DLE-with-voucher tactic that earns him three extra seconds of attention Why daily journaling beats annual goal setting (and the four questions Pat writes every morning) Why chasing expires is the fastest way to be out of the game in two years
Chapters 02:09 The Three Fundamentals 05:51 The 10-20% GCI Marketing Rule 07:53 The DLE-With-Voucher Tactic 15:13 Open Home Conversations That Convert 17:09 Price Improvement, Not Price Reduction 19:07 The Lazy Hire vs The Right Hire 22:36 Pat's Morning Journaling Framework 26:42 Use Disappointment As Fuel 28:26 High Hanging Fruit Vs Low Hanging Fruit 32:30 The One Piece Of Advice For A Long-Term Business
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Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings
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