How To Build a Strong Culture & Scale To 2,000+ Sales a Year w Tom Rawson
Real Growth: For Real Estate AgentsShow Notes
Why Tom Rawson fired agents earning over $1.5M GCI to protect his team culture and how he grew Ray White AT Realty from 10 people to 180!
Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings
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Real Estate Agents: Want to increase your GCI? Schedule your Marketing Roadmap call here: https://bit.ly/marketing-roadmap-call
What You'll Learn In This Episode (w Tom Rawson) The non-selling owner model that grew Ray White AT Realty from 10 people to 180 without competing with his own agents Why Tom let go of agents earning over $1.5M GCI to protect his team culture The 90-day action plan that sets new agents up for the next three decades The financial reality of transitioning from selling principal to non-selling owner (7 figures to "not a lot") Why defining "enough" is the most important exercise most business owners never do
Chapters 05:41 From 10 People To 180 — Three Things That Drove Growth 07:31 The Non-Selling Business Owner Model 11:28 Firing $1.5M GCI Agents To Protect The Culture 17:33 The 90-Day Plan For New Agents 33:14 How To Transition From Selling To Non-Selling Owner 41:18 Defining "Enough" — Your Real Finish Line
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Access the free action plan, templates, and scripts from this episode in the Real Growth Listing Lab: https://bit.ly/free-resources-and-trainings
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